admin@podFebruary 23, 2015

The #1 Attribute Needed for Ultimate Achievement!


Achievement is an intricately complex concept, yet nearly all individuals find themselves attempting to obtain accomplishment. If such a great force of the world’s population is attempting to obtain it, why is it so difficult to grasp? Why do we not all achieve it? Why do so many fall short? To answer these and many other questions we must start at the beginning.

Just the other day my wife and I were discussing our goals for this year and chief among them for both of us was to reach a healthier weight. You might think to yourself, this is not an unusual goal and in fact, you would be correct as a majority of individuals begin the new year with this type of goal in mind. As you know, in order to have a successful goal there must be milestones and specific actions which will be taken in order to reach the desired end. For my wife, one of these action steps was to cease consuming her morning and afternoon cup of coffee as it typically has an aboundant amount of sugar and fat in it due to her love for sweetener and cream. She had been doing fairly well in achieving this goal until the other day. I came into the house and told her what my next article will be on (desire) and she explained, “I desire a cup of coffee.” The fact is that her statement was true because she had the means, wherewithal, as well as the drive to obtain a cup of coffee. Wrapped inside this silly story is the answer to the age-old question of what it takes to reach the status of achievement.

The number one attribute needed for obtaining achievement is desire.

In order to make this statement we must now dive into what desire is and the means and methods in which we can obtain it.

In attempting to define desire we must not simply come to a conclusion as to what desire is, but we must also come to a resolution as to what desire is not.
I’ve heard it said that the laziest form of writing is one which the author simply quotes a definition and so even with the possibility of being considered lazy, I offer the below definitions:

The dictionary definition is as follows:

a strong feeling of wanting to have something or wishing for something to happen. A desire to work in the dirt with your bare hands; Want, aspiration inclination, and impulse”

The great author Napoleon Hill defines desire in this way:

Desire is the starting point of all achievement. Not a hope, not a wish, but a keen pulsating desire which transcends everything.”

When looking at these definitions at first glance it may appear that Hill’s definition is more specific, but at a second look it can be seen that the dictionary definition when applied with its synonyms is in-fact just as specific for defining desire.

At this point, the question you may be asking yourself is “who cares, how does this help me develop desire or find the desires I hope to achieve?”

To answer this question, I believe we must go deeper into the definition of desire. Because desire is deep within us and is more of a carnal instinct that is found in the depths of our souls that we need to satisfy, the understanding of it is not necessarily as straightforward as we might hope. For desire encompasses the essence of who we are.

Some of the components of desire are:

  • Thinking: allowing the brain to question and build
  • Feeling: our emotional state and satisfaction associated with our desire
  • Fixating: becoming stuck on and ignoring other life essentials
  • Wishing: A desire which has a lack of focus
  • Wanting: A desire which has begun to develop in a pointed direction
  • Needing: A desire that begins to reach the internal components of our being
  • Dreaming: A desire that has begun to have an end in mind, our true passion
  • Believing: The mental state of desire


In an attempt to develop or find a desire (The argument between whether or not desire is primarily internal and merely needs to be found versus something which can be fostered and developed is a discussion for another time.) We must take into consideration all of our feelings, thoughts, dictations, needs, wants, beliefs, wishes, and dreams. If we simply take them each individually, we will be neglecting an important aspect of what desire truly is. When you can take all of these attributes and attitudes into consideration and then propel them into action you will find the desire which you were designed and built to follow. The primary premise which is necessary is that “my desire” is that which will lead to action. Stated differently, to be a true desire you must be engaging in some form of acquisition for “it” or the desire may just be a want and not a desire at all.

So ask yourself these questions:

  1. What is something that makes me want to act?
  2. What do I continually find myself drawn to mentally? intellectually? physically?
  3. Where do I find myself satisfied?
  4. Do I have a piece with in any specific area or industry?

These questions are not easy questions to answer but if you begin to address them, over time you will find that your desire will become apparent as you move through the exercise of nailing down the how, the what, and the when!

I truly believe that everyone can be satisfied and make it to their ultimate achievement but in order to do so, we must start with a true understanding of desire and build our framework of action from that desire.

What is the one that causes you to act?

“Champions aren’t made in gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision.”

It all starts with desire. If you would like help defining and finding your desire, leave me a message or send me a direct email Helping others find their passion, purpose, and direction in life is my desire.

Take your Desire and Build!

One Step. One Day.